
The third wave of feminism began in the early 1990's and continues on to this day. It began when women became dissatisfied with how the media was depicting them, prompting women to redefine the way in which that was done. It also encompassed issues that had been part of previous feminist movements such as gender equality, equal pay, and women's body issues. Women's body issues includes such things as contraception and abortion. This ongoing movement has somewhat succeeded in how women are seen in pop-culture, this not only includes the damsel in distress archetype, but also that of the female hero. While some may argue that this movement is less important than the feminist movements of the past, it becomes obvious that there is an impact in the perception of media.
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